Instagram has brought back support for Twitter card previews after removing the feature nine years ago. Now, when users share an Instagram link on Twitter, a small preview of the post will be displayed.
Instagram controversially removed the feature shortly after being acquired by Facebook in 2012. Twitter card previews started for some users on Wednesday and will eventually be available to everyone. Instagram and Twitter are both promoting the change.
"If you want to share your latest Instagram post on the Twitter timeline too, you're in luck: now when you share a link to an IG post in a tweet, it'll show up as a card with a preview of the photo," read a tweet on Twitter's official support account.
Instagram sparked controversy with users when it removed support for Twitter cards in 2012.
The platform said that it wanted to take back control of its content following its merger with Facebook.
Instagram co-founder Kevin Systrom insisted at the time that the mandate came from himself, and not Facebook owner Mark Zuckerberg.
He said Instagram was attempting to grow its web platform and shared hopes that the move would help increase traffic.
