Financial education has become more accessible as people increasingly turn to social media and online platforms to learn about money, trading, and investment. Among the creators working in this field is 26-year-old Rashid Ali, based in Dubai, who has built a growing online audience by sharing content about financial markets, trading, and market analysis.

The business around social media is no longer limited to advertising products. In Pakistan, creators are working with companies, building audiences and turning their content into paid opportunities. Around them, a separate group of businesses has emerged to handle the work that comes with these deals.

Asma Doll is known for her TikTok videos and has built an audience of around 6 million followers on the platform. She now spends part of her time working on a beauty business while also looking at opportunities in television.

People now have more ways to learn about financial markets than they did in the past. YouTube and other online platforms have made it possible for educators and content creators to share financial information directly with their audiences. Kivan Trader is a UK-based content creator and financial educator who uses these platforms to discuss financial education, market analysis and related topics.

Rimal Ali Shah, born in 1999, is a Pakistani performer who works in dance and stage entertainment. She has appeared in stage productions and other performance settings, where dance is an important part of her work.

Muhammad Ismail is an entrepreneur and digital marketer who enjoys travelling and making videos. During his trips, he records places and moments that interest him and shares some of them on TikTok.