The second edition of PSL has been filled with great cricket from day one. With the tournament ended and Peshawar Zalmi becoming the champions, it left us with a lot of memories to cherish and anticipation of the next edition of PSL.
The second edition of PSL was hugely successful thanks to the efforts of the players, the organizations, the sponsors, the commentators, the fans and other forces that helped make it bigger.
Nielsen Sports is at today's @thePSLt20 Season Review Workshop, confirming @PeshawarZalmi as the biggest brand competing in the #HBLPSL.
— NielsenEntertainment (@Nielsen_Ent) May 23, 2017
If you’ve been wondering which of the five teams made it to the top when it comes to the media coverage, you probably won’t be surprised to find that fan favorite and current champions, Peshawar Zalmis were dubbed the most successful franchise this year as far as media coverage is considered.
The results of media covered were presented by the managing director of Nielson Sports in the Asia Pacific region. The presentation took place in Lahore where all the five franchises were present. Being at the top of media exposure value tree, Peshawar Zalmi helped sponsors and the franchise gain business which is an integral part of any sporting event to keep it alive.
The media exposure results were based on all platforms ranging from Social media to TV to everywhere else on the internet. Preparation of the next edition of PSL has already started with the Pakistan Cricket Board looking forward to adding an additional team to the roster.
One of the crowd favorite player Shahid Afridi of Peshawar Zalmi recently announced quitting the Zalmi’s to Join Karachi Kings. It would be interesting to see how this impacts the popularity of Zalmi’s next year as undoubtedly shahid Afridi is one of the most popular players of Pakistan Cricket
