YouTube has increased the frequency of advertisements in its videos and now viewers will have to watch upto 10 ads in a single video break.
In the past two months, viewers have observed that YouTube advertisements have expanded greatly in length and quantity together, especially as unskippable formats.
Reddit Threads and tweets have begun pointing out that ad breaks in longer videos happen more frequently after every few minutes.
Many viewers have observed the longer breaks, with some getting as many as 10 ads in a single break of a video, but more commonly are at least 5 ads.
While YouTube hasn't commented on the increase in ads, Team YouTube Twitter Account replied to a tweet complaining about the ads. According to the account, these ads were just 'bumper ads' formatted to appear at the beginning of every video.