R&B artist Akon will be kicking off the World Soccer Stars event with concerts in Karachi and Lahore.
Akon will be performing in Karachi and Lahore between April 26 to 29 this year.
"It’s time to rock Pakistan, I am looking forward to visiting Karachi and Lahore with TouchSky Group.
So let’s get it down in Pakistan with World Soccer Stars," said Akon about the event.
The World Soccer Stars will have two soccer events in Karachi and Lahore.
Brazilian star Kaka and Portuguese legend Figo also took part in the promotions for the event and arrived in Karachi to kick off the launch on Thursday.
"World Soccer Stars is certain to ensure that Pakistan becomes the destination of choice for global entertainers and icons in 2019.
With a star-studded football line-up combined with global music icon Akon, this promises to be a watershed moment for Pakistan," a press release stated.
British Deputy High Commissioner Karachi and UK Trade Director for Pakistan Elin Burns said: “I am delighted that so much progress is taking place in the UK-Pakistan relationship this year.
2019 is geared up to be a historic year of collaboration between the UK and Pakistan in trade, education, sports and music.
This is a testament to the UK’s commitment towards Pakistan’s prosperity.
The UK based TouchSky Group shares our vision of supporting Pakistan and showcasing the many positive aspects of Pakistan to the world.”