First, a video of a Pakistani hairdresser lighting hair on fire as a method to straighten it went viral in January. Then a Palestinian barber in Gaza copied the treatment. Now the trend has now made its way to Egypt.
In the back streets of Mohandessin, Mohammed Hanafi lights his customer’s hair on fire after popular demand as a result of viral videos from Pakistan and Gaza.
“I’m usually on social media, especially on YouTube, looking at the latest trends in hairstyling when I came across the Pakistani salon using fire to cut and style men’s hair. I then saw that it reached Gaza. So I thought why not use the same technique here at my shop,” Hanafi told Al Arabiya.
He adds that after a painstaking search for the method, he learned that the secret lies in the thermal insulation between fire and hair, which controls the cut.