Liverpool could be in line to sign a major sponsorship deal featuring the Israeli logo after the club’s business development manager met with Israeli Tourism Minister Yariv Levin on Monday, according to reports.
The potential deal would see the Israeli logo featured on billboards as well as Liverpool's future kits, with hope of increasing tourism in Israel.
Israeli Tourism Minister Yariv Levin met with Liverpool representatives at the World Travel Market (WTM) fair in London on Monday to discuss a deal.
If an agreement is met, it will also see Liverpool players travel to Israel to increase potential tourism benefits.
There are also plans to feature Israeli logos on social media pages, as well as throughout Anfield.
Liverpool are well regarded in Israel after having three native players in their ranks throughout the club's history, with Avi Cohen, Ronny Rosenthal and Yossi Benayoun all enjoying spells on Merseyside.
A more detailed proposal is planned by Liverpool, which they will deliver on their upcoming trip to Israel. The cost, while not finalised, is estimated to around 'few million shekels' despite Levin telling Liverpool that they were on a limited budget.