Kendall Jenner sparks outrage in new Pepsi ad
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Kendall Jenner
Seems like brands will go to any lengths to grab attention, even if it puts them in the wrong light.
Pepsi's latest commercial featuring fashion model Kendall Jenner has become the talk of town since its release Tuesday night.
The ad shows protests taking place on the streets, while Kendall Jenner poses for a photoshoot. Compelled to join the resistance, she walks out of the photoshoot mid-way, tosses her blonde wig to the side, wipes the lipstick off her lips, grabs a Pepsi and heads straight for the cops standing ready to discipline the crowd.
A bit much to take in? Yeah. But the ad doesn't end here.
Kendall Jenner stands in front of the policemen (highly reminiscent of Iesha Evans' photo during the Black Lives Matter protest last year) and hands the Pepsi to one officer with a charming smile. The police officer accepts it and breaks into a smile. The crowd cheers and Kendall joins the gathering.
Apparently, handing a fizzy drink to police officials during protests can help solve social and political issues and rid people of their prejudices.
Consequently, social media erupted with users calling out Pepsi for being 'tone-deaf.'
Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y'all can go somewhere with this tone-deaf, shallow and over-produced ad. pic.twitter.com/CEr4cAw3Ld
— Taryn Finley (@_TARYNitUP) April 4, 2017
If this #Pepsi ad is the choice of a new generation, Im gonna need that generation to turn in its badge.
— Margaret Cho (@margaretcho) April 5, 2017
The Kendall Jenner ad for Pepsi, exploits millennials, protests, resistance, liberals, and even the hijab, for commercial aim. Mind-blowing! https://t.co/8i5nIvGoyy
— Robert Boid (@bobberlet) April 5, 2017
this is everything wrong with our culture in 30 seconds. may sound like an overreaction, but it's not. every frame of this ad is poisonous. pic.twitter.com/ouq3ZTMmFn
— jack wagner (@GrimmKardashian) April 4, 2017
WATCH: Apparently @KendallJenner and @pepsi have taken over Black Lives Matter. Not kidding. pic.twitter.com/VUbQvxkPmW
— Yashar (@yashar) April 4, 2017
Pepsi CEO: WE NEED A NEW COMMERCIAL! IDEAS!
— X (@XLNB) April 5, 2017
Intern: Police brutality!
CEO: go on...
Intern: KENDALL JENNER!
CEO: Rick, you're a genius... pic.twitter.com/mmPVKrZghG
The worst part of the Pepsi commercial is when Kendall decides to protest racism by making a black woman hold her wig. pic.twitter.com/NEfSwXqJvm
— Sean Kent (@seankent) April 5, 2017
I'm sure @pepsi already has an apology drafted. These companies are not THAT tone deaf. They're using controversy to their advantage
— Uncoachable (@_Hate_Holly_) April 4, 2017
My face after seeing the Pepsi commercial with Kendall Kardashian pic.twitter.com/LhftDEIXbE
— Youre Done (@StickAForkInYou) April 5, 2017
With that said.. be nice to Kendall. She didn't ruin the commercial.. Pepsi did. #pepsi #fail #kendalljenner #shecoo
— Grant Bennett (@SneekyMocha) April 5, 2017
